Craig McPherson Creative-Production-Animation

Welcome, and thanks for visiting! I’ve spent the past 20+ years crafting stories through animation—collaborating with incredible artists across film, games, and immersive media. Whether it’s a cinematic cutscene, a VR world, or an interactive story, my passion lies in creating experiences that move people. Storytelling is my purpose, and I hope the work here reflects the same joy and imagination that’s fueled my career.

Transformers Battle Center

The Transformers Battle Center is a  immersive amusement park in Shanghai China. It is located at the Taikoo mall and is home to 5 attractions, a food and beverage area and a retail store. Our tent pole attraction is a free roaming six person action title that provides player with the ability to fight along side your favorite transformer and save Metroplex from the decepticons. It is the largest virtual realty LBE to date, housing 85 cameras for tracking, three hydrophilic floors, 11 fans and 12 heaters. 
Autobots Roll Out!